Implications of New Literacies

This article talks about how schools and educational researchers usually refer to new literacies as typographical types of literacies but share other literacies..more sociocultural... that need to be taken into account in literacy education.
They discuss 1. scenerio planning--which means thinking of the future and imagining what things will be like if certain scenarios take place.. "to select decisions and policy directions now."
2. Culture and News Jamming that challenge the media; 3. blogging and 4. building ratings..or rating sites and users based on their reputation.
This article calls for more research on these literacies and how they can support education. But warns researchers not to avoid "schoolification of the practice in question." Not to make them look like pretend exercises that are not authentic. Instead they recommend something like their own project that is trying to link school to the community.
Did anyone else get a pretty negative tone from this article? I know this was a speech, and for some reason I imagined the speakers yelling at me.
Maybe I was just in a bad mood because it started out saying they were going to present a "simple way of looking at research in terms of its "logic"...yet I did not find it simple.
I did find the part about building ratings pretty interesting. Where they talked about the Plastic website allowing users to select filtering options and how users can earn the power to be a moderator. Funny how they say the karma rating is "a new arithmetic of self esteem" for the users.